Lindvest Properties takes home 7 wins for this successful condominium
TORONTO, MAY 2, 2012 …Lindvest Properties was called to the stage seven times at the recent 32rd Annual BILD Awards, to accept awards for B.streets condos – the highest number of awards for any one project. One of these distinctions is the prestigious Project of the Year – High-Rise, which is presented to the builder whose project combines the best overall marketing campaign with excellence in community and product design.
BILD is the voice of the land development, home building and professional renovation industry in the Greater Toronto Area, and currently has more than 1,350 members. The annual awards pay tribute to the industry’s finest.
In addition, this year B.streets was honoured with:
- Best Brochure – High‑Rise
- Best High-Rise Sales Office
- Best Newspaper Ad – High‑Rise
- Best Magazine Ad – High‑Rise
- Best Signage – High‑Rise
- Best Project Logo – High‑Rise.
Highly successful B.streets condos is located at Bloor and Bathurst Streets in Toronto’s Annex neighbourhood, steps from the Bloor Cinema and many of the city’s best amenities.
“We are thrilled about the amazing recognition from BILD,” said Michoel Klugmann, Vice-President of Lindvest Properties. “Our marketing has focused on the diversity and character of this established area of the city. B.streets is the first new residence to be offered here in many years, and adds a fresh new vibe to the community. We knew that a good percentage of the purchasers would come from people who already live here and want to stay in the neighbourhood, and by getting the word out about the benefits of living here, we’re attracting new residents. B.streets sets a new residential benchmark in The Annex, and will be a popular condominium for years to come.”
Said Maryann Grace, V.P. Milborne Real Estate Inc., “Mr. Klugmann hired some of the finest professionals in the industry to come up with marketing and design ideas. He asked that they take cues from the neighbourhood and allowed them to tap into their creativity. The result is a multi-award-winning community with B.streets’ surroundings as the inspiration for everything.”
L.A. Inc. took the reins with an ad campaign inspired by a photo study conducted in the area. Created by Hariri Pontarini Architects, the contemporary 9-storey condominium features elements of industrial era design to fit in seamlessly with the area, as well as playful elements of surprise to keep it relaxed. Cecconi Simone Inc. designed the superb amenities, ground-floor retail space and presentation centre to convey the industrial eclectic feel of the condominium and create a feeling of belonging – a true sense of home.
Combined with the expertise Milborne Real Estate for sales and The Communications Group Inc. for public relations, the cohesive marketing and design of B.streets condos has attracted tremendous attention and interest. The award-winning presentation centre will be demolished this month to make way for the onset of construction.
