Stay Cool Under Fire: Tips to Handle News Media lnterviews
WHETHER or not "the customer is always right" is a topic of debate. Here's the scenario. Your team has just come through a tough move for a difficult customer. Despite all best efforts to resolve some post-move issues, your unhappy customer "threatens to go to the media." The very real possibility that the imagined or real bad news about this moving experience could be on Facebook or Twitter will doubtless give you sleepless nights. So, what are you to do?