HOMEWISE COVER STORY - HOMES Magazine
TORONTO, May 8, 2021 - HOMEWISE CEO Jesse Abrams describes his firm’s study of mortgage-seekers to readers of the Toronto Sun.Article
NYX CAPITAL
Y Media Exclusive Yashar Fatehi President and CEO
TORONTO, May 11 and May 1, 2021 - NYX CAPITAL’s CEO Yashar Fatehi reviews real estate in the GTHA, sharing his market perspective with YMEDIA TV’s viewers.Article
BLUEBIRD SELF-STORAGE
BLUEBIRD SELF-STORAGE CONTINUES GROWTH, BUYS 5 ALBERTA SITES
CALGARY, AB, April 22, 2021 - Bluebird is now the largest self-storage company in Alberta and the seventh largest in Canada having added 3,000 units, comprising 362,000 sf.Article
Services
Public Relations Great Public Relations campaigns deliver two key results: increased brand recognition and sales leads. Our PR initiatives are custom-designed to help Clients do everything from launch exciting new products and manage crisis situations, to announcing company milestones and establish thought leadership on a range of topics by generating high-impact News Media coverage in the right outlets and among leading journalists. Our cross-Canada connections with editors, reporters, assignment directors and an ever-growing freelance writer and blogger/tweeter community covers the spectrum—including online, television, print and radio – are deep and diverse, ensuring maximum exposure for our Client’s brands at every turn.
Social Media Brand perceptions are made or broken in real-time on social media channels. That’s a relatively new fact of life in the public relations world, and one we’ve embraced wholeheartedly by understanding that the effective use of social media requires the same strategic approach and attention to detail as any traditional aspect of PR. It’s the reason why we not only leverage relevant social media channels to promote our clients, but actively incorporate social media as a primary component in any PR or marketing plan – then use it as a go-to digital tool to share insights or deliver key messaging to our clients’ target audience.
Global Outreach
Through our very real connection with 80+ PR firms around the world, tcgpr provides outreach through a multinational network for Canadian Clients across North, Central and South America, Europe and Asia Pacific. Pick a market, and you’ll find tcgpr has a Partner ready to help advance your brand, deal with your crisis, or launch a new product. That’s our differentiator!
Crisis Management
Planning for a response to a crisis need not be the crystal-ball activity it at first appears. No one can be expected to know in detail how to respond to a hypothetical crisis of unknown dimension. Yet, retaining an experienced Crisis Communications pro can prove well worth the investment. It’s just like buying insurance. You cannot reasonably ask your PR Counsel to develop plans for a building emergency, bankruptcy, major environmental disaster or plant closure, for example, simply because they're conceivable. Together though, your company's executives and an experienced Crisis Communications pro can develop the methodology now with which to apply sound PR principles, should disaster occur. You can do it most inexpensively by blending the necessary steps into the existing activities in a PR Plan. This, of course, means you should have a Plan. Curiously, many organizations do not.
Media Training
Effective media training isn’t just about helping clients prepare and deliver specific answers to potential media questions – although that is a major focus. The best media training equips individuals with the confidence, creativity and comprehensive preparation to present the very best of their expertise and convey a specific message the right way in every media encounter. Our team of former journalists and PR professionals are highly versed in the fine art of message control, having encountered virtually every media relations scenario – from the friendliest of interviews to the downright hostile –throughout their careers. In short, we provide professionals with the tools to promote their brands and showcase their dynamism, no matter how challenging the situation.
UX Reseach
User Experience research is the systematic study of target users and their requirements, to add realistic contexts and insights to design processes. UX researchers adopt various methods to uncover problems and design opportunities. Doing so, they reveal valuable information which can be fed into the design process to help clients understand their customers.
Who We Are
David Eisenstadt
David Eisenstadt is a recognized Canadian PR pro. One of PRSA’s first two elected Canadian Fellows and the first of two Canadian Public Relations Society Fellows, he formed tcgpr in Toronto (1973) after managing the PR division of a Canadian ad agency, headed by industry icon Jerry Goodis. His IBM Canada corporate PR experience was the basis for tcgpr becoming the pre-eminent tech firm in Canada through Y2K.
He received the 2004 Novikoff Memorial Award for furthering PR to CPRS and the community. Served as International Chair, PRSA Counselors Academy’s Executive Committee, is a Past-President, CPRS’ Toronto Consultants Institute and the CPRS National Accreditation and College of Fellows boards. A Senator (Ret.) and Member of the Order of the University of Calgary—where he graduated in PoliSci, has working journalism experience and a post grad degree from Carleton University’s School of Journalism. A writer/commentator on the PR business for Canadian newspapers, online, magazines and books. Serves on Canadian association boards/committees.
Rhoda Eisenstadt
As Managing Partner, Rhoda Eisenstadt has helped tcgpr earn a reputation for delivering consistent and valuable returns on client investments by focusing on key aspects of strategic brand development, from enhancing corporate images to ensuring sales success. Her focus on developing creative and cost-effective PR Plans helps clients effectively communicate their value propositions and achieve key competitive advantages. Best known for her counsel to the real estate industry, Rhoda’s innovative approaches help focus client campaigns on the experiential and community aspects of their developments—strategic positioning that consistently drives strong returns in brand recognition and sales.
Contact Us
46 Oriole Rd
Toronto, Canada
M4V 2E8
David - deisenstadt@tcgpr.com
416.561.5751
Rhoda - reisenstadt@tcgpr.com
416.450.1678
